What Exactly Is Listing Optimization and Why Does It Matter?
We’ve discussed the benefits of SEO and listing optimization in past blog posts. And, throughout our website, Berkshire Vacation Rental includes SEO and listing optimization as benefits of our services. But what exactly is SEO? And why does listing optimization matter? Let’s take a look!
Search Engine Optimization
SEO, or Search Engine Optimization, is the practice of improving a website or web page's visibility and ranking in search engine results pages to attract more organic (unpaid) traffic.
Search engine results pages show or rank websites and pages from top to bottom based on a variety of factors, including paid (sponsored) ads, past traffic, positive reviews, and information relevant to the search terms entered. Potential guests are most likely to click links that appear toward the top of the page. Some guests ignore “sponsored” or paid ads, while other guests specifically choose those results.
SEO, when done correctly, makes a website, webpage, or specific listing more appealing to both potential guests and to search engines.
Listing Optimization
Listing optimization is the process of improving product listings to increase their visibility and attractiveness to guests searching for the perfect property to book. It involves carefully crafting the listing title, description, images, and keywords to rank higher in online search results and drive more views and bookings.
Not only will an optimized listing help bring your property to the top of the list within Airbnb or VRBO, but also in external search engines like Google.
What’s the difference between SEO and listing optimizations? They have the same goals, but listing optimization applies to a specific property, your listing. SEO includes this listing as well as everything else happening within a webpage and website.
How You Benefit
Increased Visibility:
Optimizing listings helps products appear higher in search results within a booking platform like Airbnb or VRBO, but also in general searches through engines like Google or Bing.
Improved Click-Through Rates (CTR):
More appealing and informative listings encourage users to click and view your property. Not only do search engines notice when a listing is getting a lot of attention, and continue to elevate your ranking, but more clicks equals more eyes, and more potential bookings.
Higher Conversion Rates:
By providing accurate and persuasive information, optimized listings lead to more completed and consistent bookings.
Berkshire Vacation Rental Does It for You!
Not only are we well-versed in what our guests and property owners are looking for, but we understand how both search engines like Google and our listing platforms like Airbnb and VRBO rank properties.
The more often your listing shows up in the top 5 rankings for a guest’s search, the more bookings you’ll get.
Berkshire Vacation Rental keeps track of your listing’s metrics and makes adjustments as needed. Plus, our dynamic pricing model helps to keep your property competitive as seasons and local rates fluctuate.
Ready to list? Ready to take your current listing to the next level? We’re here to help you optimize your listing and maximize your income.